The Confidence Experiment
Interactive digital experience
For the moments that shake her confidence.
Pricing unavailable
Solo · With a grown-up · With a group
Growing up is
complicated.
complicated.
We get it.
Everything tweens are into, going through, learning, and figuring out. And making it fun along the way.
Available now
The in-between years are full of friendships, inside jokes, hard moments and figuring out who you are. Neon Pink is made for all of it.
Explore →
Beat the Game
Digital group game
Built for laughing, connecting and playing together.
Free to play
2–6 players · Play together
Neon Pink
Just for fun
More to play.
No lessons, no growing-up talk — just games. Quick challenges to play on your own. Full games to play with friends.
Watch on YouTube →About 6 in 10
Girls ages 8–13 say the idea of becoming a grown-up sounds scary.
Girl Scouts of the USA, 2026What we want her
to carry with her.
to carry with her.
BELIEVE IN HERSELF
Believe she can figure things out, keep going, and do what she sets her mind to.
MAKE A MISTAKE WITHOUT BELIEVING SHE IS ONE
Handle big feelings without letting them decide what happens next.
BUILD HEALTHY FRIENDSHIPS
Choose well, handle conflict, and know when a friendship needs a conversation, a boundary, or some distance.
KNOW WHEN SHE NEEDS SPACE AND WHEN SHE NEEDS HELP
Grow more independent without growing apart from the people raising her.
There’s a lot to figure out in these years.
Friendships change. Opinions matter more. Mistakes feel bigger. School follows her home through her phone. She wants more independence, and her relationship with the people raising her changes too. She is figuring out who she is while the world around her gets louder.
Why Neon Pink exists
I remember how complicated these years could feel.
Confidence changed. Friendships got harder. I was pulling away from my mom while still needing her.
Now I see my daughter entering those same in-between years, and I hear other moms describing the same things.
Neon Pink is what I wish we had then: something girls actually choose, built for the real stuff that comes with growing up.
— Florence, founder + mom
Everything we make should feel like something she chose.
Games · Challenges · Stories · Experiments · Surprise · Conversation
We use play, surprise, story and challenge to create things she wants to join.
Play is how we reach her. Understanding girlhood is what makes it Neon Pink.
What’s next
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Contact us
Have a question?
Questions about Neon Pink, or bringing it to a group? We’d love to hear from you.
hello@thisisneonpink.com →
Neon Pink
For girls, and for the people raising them.
© 2026 Neon Pink