Neon Pink
Why Neon PinkHow It WorksFor Groups
Early Access
A girl in a neon pink hoodie lit by pink light
Let’s show up for
Girlhood.
Helping girls navigate what comes with growing up, and helping the people raising them know how to show up.
New product drop
The Confidence Experiment
Our first digital experience for girls 9 to 12. At home or in groups.
Try the beta today →
2 in 3
Girls surveyed said they hold back what they think or avoid disagreeing because they want to be liked.
The Girls’ Index 2023, ROX
What we want her
to carry with her.
BELIEVE IN HERSELF
Believe she can figure things out, keep going, and do what she sets her mind to.
MAKE A MISTAKE WITHOUT BELIEVING SHE IS ONE
Handle big feelings without letting them decide what happens next.
BUILD HEALTHY FRIENDSHIPS
Choose well, handle conflict, and know when a friendship needs a conversation, a boundary, or some distance.
KNOW WHEN SHE NEEDS SPACE AND WHEN SHE NEEDS HELP
Grow more independent without growing apart from the people raising her.
There’s a lot to figure out in these years.
Friendships change. Opinions matter more. Mistakes feel bigger. School follows her home through her phone. She wants more independence, and her relationship with the people raising her changes too. She is figuring out who she is while the world around her gets louder.
Confidence
·
Friendship
·
Comparison
·
Big feelings
·
Mistakes
·
Independence
·
Being left out
·
Confidence
·
Friendship
·
Comparison
·
Big feelings
·
Mistakes
·
Independence
·
Being left out
·
Pressure
·
Fitting in
·
Speaking up
·
Digital life
·
Identity
·
Privacy
·
Trust
·
Growing up
·
Pressure
·
Fitting in
·
Speaking up
·
Digital life
·
Identity
·
Privacy
·
Trust
·
Growing up
·
Girls writing together in a notebook on a bed
Growing up shouldn’t cost her confidence.
The Neon Pink Method
The standard we’re building toward.
Everything we make should feel like something she chose.
Games
Music
Films
Experiments
Challenges
Stories
Mystery
Conversation
Every Neon Pink idea has to earn her attention first. We find the unexpected way in, then let the meaning reveal itself.
Cool enough to pull her in. Meaningful enough to stay with her.
Every experience we make.
The Neon Pink world
What these years are made of.
These are the parts of girlhood that get louder as she grows. Her relationship with the people raising her changes too.
Confidence
When one moment starts to feel like it says something about who she is.
02
Overthinking
When her brain will not let something go.
03
Mistakes + Pressure
When getting it wrong starts feeling too big.
04
Friendship
Belonging without becoming someone else.
05
Exclusion
When friendship hurts.
06
Boundaries
Speaking up when something does not feel right.
07
Digital life
When friendship follows her onto a screen.
08
Comparison
When the world keeps asking her to compare.
09
Independence
More freedom, more privacy, a changing relationship with the people raising her.
10
Identity
Figuring out who she is, and who she wants to become.
+
A world that keeps growing
Confidence is where we start.
Five girls walking together at dusk
She’s already growing up.
Let’s give her better ways to make sense of it.
Try the beta →See the Neon Pink world
Neon Pink
A movement for girlhood
Neon Pink
Why Neon PinkHow it worksThe Neon Pink world
Now in early access
The Confidence ExperimentAt homeIn groups
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For girls, and for the people raising them.
© 2026 Neon Pink