Neon Pink
Early access← Neon Pink
The first Neon Pink experience

The Confidence Experiment

Our first digital experience for girls 9 to 12. At home or in groups.
Try the beta →
A girl playing Neon Pink on her phone in her room
She makes private choices
Private by design
No accounts. No names. No profiles. No saved individual answers.
What she discovers
What happens to you can affect how you feel. But it doesn’t get to define who you are. You are still you.
Choose how she’ll experience it
Pick a format to see exactly what’s included.
Real screens · At home
She starts on her own
She starts on her own
She makes private choices
She makes private choices
She discovers
She discovers
She plays
She plays
She can bring you in at the end
She can bring you in at the end
She keeps something
She keeps something
At home · For one girl and her family

She plays. She discovers. She decides what to share.

She opens Neon Pink on her phone, tablet or computer and plays through challenges, choices, real girlhood moments and a short film that help her notice when something that happened starts becoming a bigger story about who she is.

Time
About 15 to 20 minutes
Optional grown-up ending adds about 5 to 7 minutes.
What’s inside
Interactive challenges, choices and real girlhood moments
A short Neon Pink film
Discovery and reveal moments
A final takeaway she leaves with
An optional Bring In A Grown Up ending
The grown-up ending
Optional
You do not have to know how to start the conversation. Neon Pink gives you a way in.

At the end, she can choose to bring in a grown up for a short guided conversation. It creates a natural opening to talk about important things that can be especially hard to bring up at this age.

A girl and her grown-up looking at Neon Pink together on a tablet
Informed by research. Built for real girlhood.

The Confidence Experiment was informed by research on girls’ confidence and parent child communication, including The Girls’ Index 2023 from ROX. We use research as a starting point, then turn it into something girls can actually play, notice and talk about.

The Girls’ Index 2023, ROX ↗A systematic review of the association between parent child communication and adolescent mental health ↗
Private by design

Neon Pink does not ask girls to create an account or give us their name, email address, age, or a personal profile. Their individual answers and reflections are not sent to us or saved in a profile. In group experiences, voting is anonymous and only group totals are used.

One time beta price · $4.99
This purchase is for The Confidence Experiment. No subscription. If families respond well, we plan to create more Neon Pink experiences around the important things girls are growing through.
7 day beta guarantee
If The Confidence Experiment doesn’t feel worth it, let us know within 7 days of purchase and we’ll refund it.
No account required. No child profile created.
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